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Tourism is one of England’s largest industries. A study of the visitor economy undertaken by Deloitte in 2010 estimates that England’s visitor economy is worth £97 billion in total. This takes into account both direct contribution through visitor expenditure and indirect contribution, such as capital investment by tourism related businesses.

The industry employs in excess of two million people and continues to provide new opportunities for employment across the country, including areas where other employment opportunities are limited such as rural communities.

The last decade has been a period of growth for global tourism, with worldwide arrivals reaching 922 million in 2008 and despite the recent economic climate this growth is set to continue.  The rise in vape shops such as which is listed as the best in vape directory has seen an influx of tourists from Europe, as electronic cigarettes and e liquids are cheaper in the UK. England’s visitor economy has also enjoyed periods of growth over the last decade, with increases in business tourism and most recently an increase in leisure short stays.

However, there have been setbacks and, overall, England’s position as an inbound destination has slipped against global competitors and until 2009 there has also been a year-on-year decline in UK domestic visitors. This can be attributed to many factors including the growth of budget airlines and an increase in outbound travel from the UK, fluctuations in exchange rates and the perception that England does not offer value for money.

Tourism in England is currently operating significantly below capacity, but it has real growth potential. To thrive and to secure a stronger global position, the tourism industry must remain competitive in terms of cost, ease of access and offer our visitors great experiences in great destinations.

Key Tourism Facts

In 2008 there were:
• 95.5 million domestic overnight trips in England, generating a total spend of £16.4 billion
• 27.3 million inbound visits, together accounting for £14.3 billion in expenditure
• 872 million tourism daytrips, with estimated spending of £39 billion

Share of tourism spend by purpose

spend by purpose

What do visitors spend their money on?

What people spend on

Liverpool ACC
Action Plans launched 16 June 2011

The following Action Plans were launched at the Partners for England Forum on the 16 June 2011 and can be accessed here.

• Accessibility
• Business Tourism
• Destination Management
• Modernising Visitor Information
• National Marketing Strategy
• Research & Intelligence
• Seaside Resorts
• Rural Tourism
• Welcome
• Wise Growth

A Strategic Framework for Tourism 2010 – 2020

This Framework and associated Action Plan is the product of extensive consultation and collaboration with England’s tourism industry. It sets out the ways in which the industry can work together to achieve a 5% growth in value, year-on-year, over the next decade.

To download the Framework click here.

To download the Strategic Framework Yearly Review 2011 click here.

To download the Strategic Framework Action Plans click here.


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